London-based advertising technology company Admix announced in a published blog post that it has received a Series B investment worth $25 million led by Elefund.

Offering innovative advertising solutions for games, e-sports, virtual reality (VR), and augmented reality (AR) platforms, Admix manages to attract attention with its future vision. The technology developed by the company offers tools that allow advertisers to interact without disrupting the user experience in Metaverse worlds, the impact of which will increase even more with Web 3.0.

As the economy of virtual worlds is shaping up, we will see together how much of a share startups like Admix will get from this pie.