image via tooz.com screenshot

Adidas Runtastic , in collaboration with Germany-based tooz , which develops smart glasses technologies, is working on testing and integrating smart glasses with the adidas Running app. The goal with tooz smart glasses is to increase the performance of athletes during running while ensuring they enjoy it more by delivering relevant information directly into the user’s field of view.

Tooz CEO Dr. Kai Ströder stated in an announcement on the website: ”The collaboration with adidas Runtastic clearly demonstrated that app content can be very easily transferred to tooz Smart Glasses, and users can directly benefit from this technology in sports and outdoor activities. With seamlessly integrated tooz smart glasses, we are able to meet not only individual style preferences but also the ergonomic requirements of athletes.”

It is possible to own the smart glasses, which are currently under development and have their DevKit sold for 499 Euros on the website.