Transforming launch events traditionally held in convention centers into an augmented reality experience using the industry’s most advanced technologies, this innovative event can be considered a blueprint for other major companies in the post-Covid-19 era. We will see what other technology companies like Apple and Microsoft, which broadcast their post-pandemic events live without attendees, have in mind in the coming months.

On the other hand, if we look at the press side of the business, it is quite significant for next-generation journalism that getting information, which editors previously tried to convey by traveling from one end of the world to the other and struggling with hundreds of other editors, now requires only a comfortable armchair, a fully charged phone, and a stable internet connection.