image via 8thwall

The campaign, conducted by the advertising agency Conill and 8th Wall’s web-based AR platform for the 2020 model of the Corolla—the best-selling model from the world’s best-selling car brand, Toyota—aims to attract the attention of Hispanic customers in the US with banner ads on mobile devices. Although the campaign is currently limited to Android devices, Conill is preparing to reach iOS users later this year.

Thanks to augmented reality, in addition to viewing the 3D model of the Corolla, important animations for the user experience such as LED lights, opening and closing the sunroof, turning the headlights on and off, and tapping the virtual vehicle have not been left out. Users can also share images of their virtual Corolla experience with others.

Veronica Elizondo, vice president and group creative director of Conill, said, “This type of advertising, without the need to download applications, goes beyond traditional media channels and reinforces Toyota’s leadership in innovation and technology.”